Session 1

Business Development & Digital Marketing

Business Development – How to set SMART business goals
Digital Marketing – Introduction to digital marketing

Market Research – How to collecting and analyzing market data to understand customers

SWOT Analysis – How to use Insights & Analytics effectively

STP – Segmentation – Targeting – Positioning

Market Mix – The 4Ps (Product, Price, Place, Promotion)

Marketing Funnel – Customer journey like awareness, interest, consideration, and conversion

Brand USP – Unique Selling Proposition

Social Media Platforms Management

Management of Accounts (Facebook, Instagram)

What is Social Media Management?

How Each Platform Supports Different Business Goals

Setting Up a Professional Page

(Name, Profile, Bio, CTA)

Using Insights & Analytics Effectively

Basics of Community Management

Portfolio (Social Media Portfolio)

Meta Business Manager

Account Security & Protection

Session 2

Social Media Platforms – Understanding Key Metrics

Reach vs. Impressions – Understanding the Difference & How to Measure Each

Engagement Rate (Likes, Comments, Shares, Saves)

Follower Growth – Organic Growth Strategies

Click-Through Rate (CTR) – Improving Link Click Performance

Conversions & Link Tracking

Practical Task: Set Up Your Own Business Accounts

Set Up Your Own Ads Manager

Case Study: TikTok & Snapchat

Session 3

Content Creation & Writing Marketing Content

Content Creation – Writing Marketing Content

Common Misconceptions About Content Creation & How It Differs from Copywriting

Content Writing vs. Copywriting

How to Write Engaging & Persuasive Posts

Storytelling Techniques for Brands

Practical Task: Write Posts for Different Projects

Session 4

What Does a Content Creator Actually Do?

How to Build a Digital Marketing Agency

Create a Full Content Plan

Publishing Calendar

Define Content Pillars for Your Brand

Session 5

The Difference Between a Content Plan and a Content Strategy

Using AI Tools to Speed Up Content Creation

Practical Task: Build a 1-Month Content Calendar

Creative Brief

Content Writing Strategies and Types of Content

Session 6

Design Principles (Colors, Fonts, Balance, Visual Harmony)

Hands-on Practice with Canva

Social Media Designs

Practical Task: Design a Post & Story

Session 7

Basics of Video Editing (Cuts, Transitions, Effects)

Tools: CapCut

How to Create Short Promotional Videos (Reels / TikTok)

Practical Task: Produce a Short Video for Your Project

الجلسة الثامنة - Session 8

Campaign Structure (Campaign – Ad Set – Ads)

How to Create a Paid Ad from Scratch

Budget Setup, Payment Methods & Account Settings

Practical Task: Launch a Test Campaign on Facebook

Session 9

How to Choose the Right Audience

Segmentation Strategies

Use Analytics to Understand Your Audience Better

Practical Task: Segment Your Audience for Your Project

Session 10

How to Read Reports

Identify Reasons Behind Campaign Success or Failure

Optimize Ads for Better ROI

Practical Task: Analyze a Real Campaign’s Results

Session 11

Hands-on Training for TikTok & Snapchat Campaigns

Build Campaign Plan & Strategy

Best Practices for Short-Form Video Advertising

Measuring Success on Emerging Platforms

Session 12

Photos and videos from inside the lectures

Previous experiences of students in the Trend Academy course

Price Plans

Learn Digital Marketing the Right Way
From Basics to Professional Level